Personality traits of our brand

We ensure a consistent presence of the following personality traits of our brand. These traits describe how we want our customers to perceive our company


We Care

In today’s competitive world, there is an ever-increasing pressure in one’s professional life as well as on the personal front.
Health is often neglected. Recent surveys indicate that:
  • India the 3rd most obese country in the world (India Today & DNA – June 8, 2014)
  • 70% in Metro cities are fat or obese (TNN/TOI – October 23, 2011)
  • 78% of men in cities run the risk of heart ailments (India Today – October 8, 2011)
  • 40% to 60% are diabetic in Urban India (Business Standard – January 17, 2016)
  • Upto 40% have issues related to hypertension (TNN/TOI – May 10, 2016)
  • Most people experience the above due to wrong or sedentary lifestyles
  • A majority of them skip lunch, eat junk food or have irregular eating habits
We have accepted this challenge and began our journey with the Great Indian Dream, of transforming an individual’s living to a HEALTHIER LIFE.
We are aware that people are concerned about their health. Its just a matter of making them aware – where to begin from!

We are Simple

It is so simple to be good, but so difficult to be simple!
We believe in simplicity. Being simple enables us to make people understand our point better. We are daily problem solvers, authentic, genuine and we also like being human.
It is for this very reason that we acknowledge that nutrition can be consumed better in food daily, if taste and variety is never compromised.
Taste and nutrition don’t go hand-in-hand, this is a myth, that we love breaking with simple steps.
Again, merely caring about people doesn’t solve the problem! It only makes us understand the problem. A simple approach on where to begin from… helps us solve the puzzle.
It’s thus all about EAT RIGHT, LIVE HEALTHIER



We are Optimistic

“Man often becomes what he believes himself to be. If I keep on saying to myself that I cannot do a certain thing, it is possible that I may end by really becoming incapable of doing it. On the contrary, if I have the belief that I can do it, I shall surely acquire the capacity to do it even if I may not have it at the beginning.”
Mahatma Gandhi
We are very sure that if people are convinced with easy solutions, life can be much better!
This optimism has made us make people understand that a HEALTHIER LIFE begins with EATING RIGHT.
Food is not just a source of energy for one’s body, it is also a tonic for our soul.
A satisfied person performs better – at work, at home, in the different roles he or she plays… at all times!
Such an optimistic person accepts the change, faster and better!

We are Authentic

Good motives and great plans are of no use, if they are not implemented effectively.
We fully acknowledge this fact. Our USPs are completely backed by specialized services from Subject Matter Experts – be in the required calories by nutritionists/dieticians or the charismatic taste by our 5 star Chefs or even the achievement of consistent Quality and Hygiene by our ISO 9001:2008 Certified Kitchen

We are Affordable

Being a cheap food company is not our objective, being affordable is!
We believe that value must be within reach of every person – only then, can it be enjoyed.
Affordability may be relative, but there is no substitute for EATING RIGHT and LIVING HEALTHIER!

We are Realistic

We don’t exist in a fairytale. We are here to change lives by touching upon people’s daily schedules, which are busy, stressful and often chaotic.
We know small changes can result in big advantages – responses in food, will be favorable only when the softer sides (like taste, variety, acceptability, easy to execute) are met, which is human nature.