We ensure a consistent presence of the following personality traits of our brand. These traits describe how we want our customers to perceive our company
In today’s competitive world, there is an ever-increasing pressure in one’s professional life as well as on the personal front.
Health is often neglected. Recent surveys indicate that:
India the 3rd most obese country in the world (India Today & DNA – June 8, 2014)
70% in Metro cities are fat or obese (TNN/TOI – October 23, 2011)
78% of men in cities run the risk of heart ailments (India Today – October 8, 2011)
40% to 60% are diabetic in Urban India (Business Standard – January 17, 2016)
Upto 40% have issues related to hypertension (TNN/TOI – May 10, 2016)
Most people experience the above due to wrong or sedentary lifestyles
A majority of them skip lunch, eat junk food or have irregular eating habits
We have accepted this challenge and began our journey with the Great Indian Dream, of transforming an individual’s living to a HEALTHIER LIFE.
We are aware that people are concerned about their health. Its just a matter of making them aware – where to begin from!
We are Simple
It is so simple to be good, but so difficult to be simple!
We believe in simplicity. Being simple enables us to make people understand our point better. We are daily problem solvers, authentic, genuine and we also like being human.
It is for this very reason that we acknowledge that nutrition can be consumed better in food daily, if taste and variety is never compromised.
Taste and nutrition don’t go hand-in-hand, this is a myth, that we love breaking with simple steps.
Again, merely caring about people doesn’t solve the problem! It only makes us understand the problem. A simple approach on where to begin from… helps us solve the puzzle.
It’s thus all about EAT RIGHT, LIVE HEALTHIER